Ok, wait. Before you breathe that giant sigh of relief or jump for joy, you might want to read through to the end of this post. While we’ve got some reasons you don’t need to create your business’ marketing plan...you might not be too fond of the...

Digital marketing tools are frequently making updates to their algorithms and platforms in an effort to improve the overall experience. More often than not, these updates benefit the user and not the businesses that use these tools to market...

As the great Bob Dylan said, “Things they are a changin’.” As one more month of 2016 passed many marketing strategies and tactics have had to change as a result of various marketing platform updates.

Hooray! Your lead generation campaign has successfully landed a lead. Your work is not done yet, though. Now it’s time to implement your lead nurturing tactics, because odds are a new lead is not quite yet ready for the sale. And, an effective lead...

Radiant Marketing Owner and Founder, Karen Cummings, is a wealth of knowledge about all things important to marketing your small business. Karen has an infectious passion in assisting small businesses in successfully developing and executing on...

There are always new trends in business. In the past few years we’ve seen great importance placed on company culture, digital marketing, customer service and so much more. Business is changing all of the time. But does that mean you need to jump on...