What emotions do your brand messages evoke in the viewer, if any? How does an individual feel when they see your brand, read your marketing messages or visit your website?
According to research, emotion is really what drives purchasing behaviors...Read More
These last few months have presented tremendous trials and tribulations for businesses and individuals. As a result of those challenges we’ve seen a number of technological advancements designed to benefit brands and creators.Read More
Identifying and building out your Brand Companions - or those 'best fit' individuals for your brand and offering - can be the most underrated part of a brand's marketing strategy. Many entrepreneurs will dream up their ideal customers during the...Read More
When was the last time you visited a retail shop or engaged with a brand online, and were blown away by the level of support and service you received? It's a nice feeling to be 'taken care of' in this sense. As a consumer, we have so many choices...Read More