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MARKETING TIPS FROM THE PROS
Mar 25

Health & Wellness Marketing: Addressing Shifts in Consumer Behavior

This last year has taught us a lot. We’ve learned how quickly everything can change. As a result, I believe we’ve learned more about ourselves and our priorities than we may have ever learned in the past. 

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March 25, 2021 Karen Cummings View all posts by
Karen Cummings
healthcare marketing, wellness marketing
Mar 16

Sometimes, before you can move forward quickly, you have to slow down

The following is a guest post provided by David Rafeedie, ACC, Founder of David the Coach. At Radiant, we are big believers in the importance of 'slowing down to speed up' in all aspects of life, including building a brand and growing your...

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March 16, 2021 radiantmarketing View all posts by
radiantmarketing
building your brand, marketing tips
Dec 01

5 Effective Emotional Triggers to Engage Your Audience

What emotions do your brand messages evoke in the viewer, if any? How does an individual feel when they see your brand, read your marketing messages or visit your website?

According to research, emotion is really what drives purchasing behaviors...

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December 01, 2020 radiantmarketing View all posts by
radiantmarketing
small business marketing
Nov 16

2020 Instagram Updates: A Recap for Small Businesses

These last few months have presented tremendous trials and tribulations for businesses and individuals. As a result of those challenges we’ve seen a number of technological advancements designed to benefit brands and creators.

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November 16, 2020 Gina Bracamonte View all posts by
Gina Bracamonte
Oct 08

Why Email Marketing Still Matters

Email marketing has been around since the dawn of time - or, at least, since the dawn of the Internet. Early on in the days of the world wide web, marketers realized that they could draw attention to their products by emailing advertisements to...

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October 08, 2020 Karen Cummings View all posts by
Karen Cummings
email marketing
Jun 08

Top Ways to Inspire Brand Loyalty

Consumers have more choices today than ever. A few decades ago, buyers looking for health and wellness products were limited to what was on the shelf at their local store. Now, online shopping makes it possible to browse practically everything on...

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June 08, 2020 radiantmarketing View all posts by
radiantmarketing

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Marketing Tips from the Pros