What emotions do your brand messages evoke in the viewer, if any? How does an individual feel when they see your brand, read your marketing messages or visit your website?

According to research, emotion is really what drives purchasing behaviors...

These last few months have presented tremendous trials and tribulations for businesses and individuals. As a result of those challenges we’ve seen a number of technological advancements designed to benefit brands and creators.

Email marketing has been around since the dawn of time - or, at least, since the dawn of the Internet. Early on in the days of the world wide web, marketers realized that they could draw attention to their products by emailing advertisements to...

Consumers have more choices today than ever. A few decades ago, buyers looking for health and wellness products were limited to what was on the shelf at their local store. Now, online shopping makes it possible to browse practically everything on...

Identifying and building out your Brand Companions - or those 'best fit' individuals for your brand and offering - can be the most underrated part of a brand's marketing strategy. Many entrepreneurs will dream up their ideal customers during the...

When was the last time you visited a retail shop or engaged with a brand online, and were blown away by the level of support and service you received? It's a nice feeling to be 'taken care of' in this sense. As a consumer, we have so many choices...