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Oct 08

Why Email Marketing Still Matters

Email marketing has been around since the dawn of time - or, at least, since the dawn of the Internet. Early on in the days of the world wide web, marketers realized that they could draw attention to their products by emailing advertisements to...

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October 08, 2020 Karen Cummings View all posts by
Karen Cummings
email marketing
Aug 06

2020 Instagram Updates: A Recap for Small Businesses

These last few months have presented tremendous trials and tribulations for businesses and individuals. As a result of those challenges we’ve seen a number of technological advancements designed to benefit brands and creators.

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August 06, 2020 Gina Bracamonte View all posts by
Gina Bracamonte
Jun 08

Top Ways to Inspire Brand Loyalty

Consumers have more choices today than ever. A few decades ago, buyers looking for health and wellness products were limited to what was on the shelf at their local store. Now, online shopping makes it possible to browse practically everything on...

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June 08, 2020 radiantmarketing View all posts by
May 29

4 Questions to Build Your Brand Soulmates

Identifying and building out your Brand Soulmates™ can be the most underrated part of a brand's marketing strategy. Many entrepreneurs will dream up their ideal customers during the early stages of opening their business, but very few people...

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May 29, 2020 Karen Cummings View all posts by
Karen Cummings
building your brand
Apr 23

4 Important Factors for a Positive Customer Service Experience

When was the last time you visited a retail shop or engaged with a brand online, and were blown away by the level of support and service you received? It's a nice feeling to be 'taken care of' in this sense. As a consumer, we have so many choices...

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April 23, 2020 Karen Cummings View all posts by
Karen Cummings
small business marketing, brand experience
Apr 12

The Role of Brand Image on Customer Loyalty

Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive 'tool' to compete against big businesses...

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April 12, 2020 Karen Cummings View all posts by
Karen Cummings
small business marketing, building your brand

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