What emotions do your brand messages evoke in the viewer, if any? How does an individual feel when they see your brand, read your marketing messages or visit your website?
According to research, emotion is really what drives purchasing behaviors and...Read More
When was the last time you visited a retail shop or engaged with a brand online, and were blown away by the level of support and service you received? It's a nice feeling to be 'taken care of' in this sense. As a consumer, we have so many choices...Read More
Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive 'tool' to compete against big businesses...Read More
Market research is important for just about every business—small businesses and big brands alike. Whether you’re considering launching a new product or service, rebranding your business, or trying to better understand your audience, market research...Read More
Have you noticed that we look a little... different? We are so thrilled to unveil our brand new, beautiful, unique-to-us website! While we felt a little website facelift was necessary to best match our brand and team vibe, aesthetics aren't the only...Read More
Whether you’re trying to get your small business off the ground, or trying to build on your successes by polishing up your marketing efforts, the world of digital marketing can feel overwhelming. The digital landscape is constantly changing, and if...Read More