Keeping up with the speed of today’s ever-changing digital landscape can feel overwhelming. When you’re a small business owner or a DIY marketer, it’s hard to know which trends are worth investing your time and energy in--and which are just going...
Hard to believe that we’re already more than a month into 2018--and yet, here we are. As the new year starts to pick up speed, the fast-paced world of marketing is hot on its heels. A new year means new evolutions, new platforms, and new...
Here’s the thing: marketing mistakes happen. They just do--even to the most prepared, nimble and precise of marketing teams. Sometimes, things that you are sure are going to be yuge end up being a major flop. Last month, I wrote about the top 3...
Marketing gets a bad rap - but the truth is that it isn’t easy to do. If it were, everyone would do it (they don’t) and be killing the game (they aren’t). Many small businesses lack the expertise to produce marketing collateral and content that...