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MARKETING TIPS FROM THE PROS
Apr 26

Understanding Customer Lifecycle Stages

If you're using inbound marketing and content to grow your business, it is important that you also understand Lifecycle Stages. 

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April 26, 2016 Karen Cummings View all posts by
Karen Cummings
inbound marketing, content strategy, buyer journey
Apr 19

What Do Your Email Open Rates & Click Rates Tell You?

You're spending valuable time creating content for your emails. Each time your team sits down to craft some captivating content for your communications with prospects or customers, you are envisioning a certain outcome. Whether they are...

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April 19, 2016 Karen Cummings View all posts by
Karen Cummings
email marketing
Apr 12

How to Build a Powerful LinkedIn Presence

Radiant Marketing Owner and Founder, Karen Cummings, is a wealth of knowledge about all things important to marketing your small business.  Karen has an infectious passion in assisting small businesses in successfully developing and executing on...

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April 12, 2016 Jessica Van Liew View all posts by
Jessica Van Liew
Business, small business marketing, entrepreneur
Mar 29

What are Inbound Links?

As a business owner dependent on their online presence to drive customers, you've probably heard that in order to get more traffic your site should include links. 

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March 29, 2016 Karen Cummings View all posts by
Karen Cummings
inbound marketing
Mar 22

The Power of Closed Loop Marketing

If you have a desire to grow your business by attracting more customers and spending LESS time and money to do so, than I strongly suggest you explore closed loop marketing.

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March 22, 2016 Karen Cummings View all posts by
Karen Cummings
inbound marketing, closed loop marketing
Mar 15

Understanding the Buyer's Journey

Are 100% of the visitors who come to your site on the same stage of their purchase decision? Of course not. So how can we address those stages and ensure we're moving everyone along to becoming customers? First, we must understand what the...

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March 15, 2016 Karen Cummings View all posts by
Karen Cummings
inbound marketing, buyer journey

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Marketing Tips from the Pros