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Jan 25

What the Font: What Your Font Style Says About Your Brand

The font style you choose for your marketing collateral can have a huge impact on how potential customers feel about your business. It sounds silly, but it’s true. According to Simon Garfield’s Just My Type: A Book About Fonts, “Type has a rhythm,...

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January 25, 2018 Khylie Gardner View all posts by
Khylie Gardner
building your brand
Jan 19

First Comes the User, Then Design Thinking & Marketing

We were lucky to receive a guest post this month from Christine Johnson. Christine is a UX and UI designer who has designed innovative interfaces that cross screens and devices. Working at Fjord as their Service and Interaciton Designer, Christine...

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January 19, 2018 radiantmarketing View all posts by
Jan 17

Major Facebook Changes Announced: What Does That Mean For Business?

At Radiant, we try to stay in the know, so we can help YOU stay in the know. Small businesses need to stick together, am I right? The latest announcement from Mark Zuckerberg last week brings a lot of speculation about the new Facebook changes and...

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January 17, 2018 Christina Elfring View all posts by
Christina Elfring
Jan 11

Brand Yourself, Catch Your Customers!

If you’re anything like me, you know that gone are the days of firm handshakes and fancy suits. With the workplace getting increasingly more casual and more and more workers opting to telecommute, it’s no surprise that the standards for making a...

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January 11, 2018 Khylie Gardner View all posts by
Khylie Gardner
entrepreneur, building your brand
Jan 04

How Color Psychology Plays a Role in Your Marketing Plan

We all know that humans are visual creatures. We are all influenced by what we find visually appealing, stimulating, and thought-provoking, whether we realize it or not. So much so, in fact, that there is an entire field of study dedicated to...

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January 04, 2018 Khylie Gardner View all posts by
Khylie Gardner
marketing strategy
Dec 28

2 (More) Marketing Mistakes You’re Probably Making

Here’s the thing: marketing mistakes happen. They just do--even to the most prepared, nimble and precise of marketing teams. Sometimes, things that you are sure are going to be yuge end up being a major flop. Last month, I wrote about the top 3...

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December 28, 2017 Khylie Gardner View all posts by
Khylie Gardner
marketing tips

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