As an entrepreneur, you understand the importance of working smarter, not harder. With so much on your plate, every minute, and dollar, you save can make a huge difference in the day-to-day operations of your small business.Yet many small business owners are unaware of the plethora of marketing tools that exist to help them succeed. When it comes to getting the most out of your marketing, you don’t have to break the bank. Here are 6 marketing tools for small businesses that can save you time, increase your professionalism, and add immense value to your overall marketing plan:
Marketing Tools For Small Business That Won't Break the Bank
Design Marketing Tools
What it is: An intuitive (and free!) graphic design tool. Canva has a huge library of free fonts, illustrations, templates, and images. It’s drag-and-drop feature makes it easy to create professional visual content for a wide variety of uses, from print collateral to social media images.
What it is: An image search engine that helps you find beautiful images for your marketing materials. Compfight’s algorithm places the most impactful, aesthetically pleasing, and effective visual content at the top of its search results. This can help you cut down on the amount of time you spend searching for the perfect pic.
Social Media Marketing Tools
What it is: A social media management tool that allows you to schedule, post and interact with followers across social profiles on one easy-to-use dashboard. You can connect up to three social media profiles for free.
What it is: A social media optimization platform that provides valuable analytics across all of your social profiles. At a glance, you can see how your content is performing, gather insight about your audience, and identify opportunities for social media optimization.
Content Marketing Tools
What it is: Not sure what to write about? Do you have keywords that you want to explore, but are you unsure about how to translate that into quality content? HubSpot’s blog topic generator can help you get unstuck. Simply type in a few keywords and the generator will give you multiple topic options.
What it is: Chances are, the people on your team who are creating your marketing are not necessarily the subject matter experts in your business. This tool helps streamline content creation by allowing you to organize and coordinate between those with expert knowledge on a subject matter and the marketing team whose job it is to get the word out.