4 Ways to Maximize Your Linkedin Presence
LinkedIn: it’s good for more than a job hunt. In fact, Mr. Bill Gates himself has called LinkedIn the world’s most valuable professional network. It makes sense: with more than 467 million members worldwide, crafting a killer LinkedIn presence is mission critical for the budding entrepreneur.
On LinkedIn, you can connect to virtually anyone–and when you do it right, you tap into an endless hub of advice from industry experts, compelling content, and extended professional networks.
Not sure how to position yourself on LinkedIn? Here’s how to get started.
Get Creative With Your Headline
The space under your name is valuable real estate–don’t sell yourself short by sticking to the same boring old title that a million other profiles are using. Use your profile headline to get specific and creative. Let your audience know your experience level, area of expertise or passion.
Keep It Current
We’re all guilty of falling into this pattern: We’re on the hunt for a job (or an employee, if you’re running a business page) and we frantically update our LinkedIn presence to list out everything that we’ve ever done professionally. Then we find a job–or hire the perfect employee–and then weeks or months pass by before we remember to update our LinkedIn profile again. Like I said, we all do it. Myself included. But as the saying goes: do as I say and not as I do, girlboss, and update your LinkedIn! Don’t wait until you’re on the hunt again; you’ll inevitably wind up missing out on some of your awesome accomplishments if you only update your profile once every 3 years.
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Publish Content
Look, we know that this seems daunting. Creating quality content always is, but it’s also the best way to get the most out of your LinkedIn presence. Position yourself as the expert that you are, and start sharing your knowledge with the world! Opinion pieces, how-to guides or reflections: anything goes when it comes to creating content on LinkedIn. Not sure where to start? We live and breathe by Jeff Bullas’s tips for creating content that actually gets shared.
Take Advantage of Growth Opportunities
With millions of people sharing awesome content every day, LinkedIn is a treasure trove of high quality, accessible (and free!) professional development tools. No matter where you are on your journey to entrepreneurial stardom, there are always going to be people who know more than you. That’s okay. And in fact, it can work to your benefit. Utilize all of those amazing blogs, guides, tips and tricks to improve your business out there in the real world.
