It can be a struggle to stay hyper-focused on your brand as you set out to reach your target audience. In fact, many small business owners say that it’s a lifelong task to truly find your voice as a business owner and creator. It can take some time to build an online presence and trust your own voice. Being unique and finding your own voice online means that you can do similar things as others but still speak from a completely different perspective.
Bringing your business’ individuality is the best way that you can spark your creativity which can allow you to actually reach the people you want to reach and be an influence. Your voice will become the building blocks for your brand both online and off. Ultimately, it will become the way your audience will identify with you as a unique presence.
So how can you go about staying focused on your brand in a world overstimulated online?
No matter what style of content you use that is most effective with your audience, one thing will always remain certain: you absolutely must be consistent in your voice in order to build and solidify a long-term connection with your audience.
Share your passions.
Another easy way to find your voice is to look for any opportunity to share your passions. Whatever your passions are, those are what you are invested in most, and deeply and emotionally connected to. So when you share anything about them, its most likely to bring out the honest version of you and your business. When you share that genuine excitement it won’t only help you to define your voice, but it’s a great opportunity for you to connect with your audience on a more personal level. This is how those connections truly begin.
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Create your mission statement.
Write a crystal clear and specific mission statement for your business. Include your target audience and what you are trying to inspire them to do. Any new idea from blog to social media post should be filtered through that mission statement.
Show some personality.
Your brand needs to be more than just a name and logo. In order to reach maximum relatability, your brand needs to develop its own personality—and show it! Imagine your brand as an actual person. What are its dreams, sense of style, tone of voice? Establishing these traits will help you characterize your brand personality and help to develop your brand’s image to your audience. One great example of a brand exceptionally expressing their personality is Old Spice. Check out their Facebook page to get a sense of some good brand personality.
Don’t get discouraged if you start to lose vision. There are many different ways to arrive at your own voice, but hopefully these 4 tips will help you focus in on what may come to define your voice.
Need some extra inspiration? These 43 creators share from their personal experiences on how to find your voice online.