Everyone agrees that content marketing is a valuable strategy for the modern digital marketer to keep in their toolkit. But when you are operating on a shoestring budget or a small (like one-person small) team, finding the time and resources to implement an effective content marketing strategy can feel incredibly intimidating.
Rather than attempting to reinvent the wheel, add these 3 content marketing tools to your arsenal and start seeing the benefits of this marketing technique today.
Don’t Reinvent the Wheel: 4 Content Marketing Tools You Can Use Today
I know. If you’ve been following Radiant content for any amount of time, you know that we talk about HubSpot constantly. But it’s with good reason. This marketing automation platform is without compare. HubSpot manages your marketing, sales goals, and service to help your business grow no matter your current size. Their CRM can offer contact insights that help you organize and track better relationships. The marketing platform has powerful lead generation and analytics capabilities, and the sales hub helps you automate emails and schedule meetings with ease. Simply put: if you haven’t made the switch to HubSpot yet, you’re missing out.
If HubSpot can help you manage your website and digital marketing effectiveness, Hootsuite is the only comparable social media management software on the market. Hootsuite allows you to schedule, manage, and analyze your multi-platform social content with ease. It’s essentially a one-stop-shop for working across platforms, and is a total lifesaver. Especially if you aren’t currently employing a dedicated social media manager (which is the ultimate goal).
You probably know that you should be using Google Ads, but are you getting the most bang for your buck? Google’s Keyword Planner tool is there to make sure that you are. Keyword Planner is a research tool that gives you insight into how often certain words are searched and how those searches have changed over time. It also offers bid estimates so that you can determine your advertising budget. Plus, it helps you plan advertising around your content.
The final element of your content strategy is SEO (search engine optimization). For this, there’s no tool as powerful as Moz. Moz is a toolset for keyword research, link building, site auditing, and page optimization. It includes basically everything you need to make sure that your website is designed to drive customers to your website, encourage conversions, and perform above and beyond the competition.
Radiant is committed to helping your small business thrive. We want to see you succeed! Check our our Marketing Guide for more advice, thoughts, and (of course) inspiration to get you going and keep you glowing!