3 Marketing Tools You Need To Rock in 2018

2018-02-22 12:00:00 | Khylie Gardner | marketing tips

Keeping up with the speed of today’s ever-changing digital landscape can feel overwhelming. When you’re a small business owner or a DIY marketer, it’s hard to know which trends are worth investing your time and energy in–and which are just going to fall by the wayside in a few weeks. That’s where we come in.

Not sure which marketing tools you should be invest in this year? Cut through the clutter by taking our word for it. Here are three marketing tools that will help you step up every aspect of your digital marketing: from market research to social media and influencer marketing, this is where marketing is headed in 2018.

3 Marketing Tools That Are Changing the Game in 2018

Marketing Tool #1: Brand24

What is it: Brand24 is one of our favorite marketing tools of 2018. It provides you with invaluable insights and market research. Find out what people are saying about your brand and your product, and compare that to what they have to say about your competitors and your industry as a whole.

What does it do: Brand24 is a great marketing tool because it empowers you to make smarter marketing decisions. Understand what consumers are saying about your business, keep a finger to the pulse of your online reputation, and access pockets of the internet that can help you find your niche and build relationships that will result in loyal customers. It won’t do all of the hard work for you, but it will give you the tools you need to step up your game in 2018.

How much does it cost: You can get started with a free 14-day trial. After that, paid plans start at $49/month. Click here to learn more.

Marketing Tool #2: Buffer for Instagram

What is it: Buffer is the OG of social media marketing tools. We’ve been obsessed with it for a while now, because it allows you to manage your business’s various social media accounts with incredible ease. Buffer also provides valuable analytics about how your social efforts are performing.

What does it do: Buffer’s Instagram integration is an exciting addition to the Buffer program. Since Instagram doesn’t allow third-party services to publish posts on your behalf, you’ll still need to go in and push a button to make your Instagram post go live. If that sounds a little annoying–well, it’s because it is. But the fact that you can now manage your Instagram account alongside your other social efforts–and get the analytics about how posts perform–is a big step up in the social media marketing game.

How much does it cost: You can get a free trial, and use the platform to manage all of your social profiles for as little as $10/month. Click here to learn more.

Marketing Tool #3: Tapinfluence

What is it: Tapinfluence promises to help you create content that inspires and actually helps to sell your product. One of the best content marketing tools available, Tapinfluence harnesses the power of influencer marketing (our favorite trend) to help your brand build authentic relationships, create meaningful and enjoyable content, and drive sales.

What does it do: Tapinfluence helps marketers discover the perfect influencers for their business. Rapidly build and execute influencer campaigns of any size, structure, or level of complexity with their easy-to-use automation, content creation, and project management tools.Then, Tapinfluence will give you multi-channel analytics so that you can see how your content is fairing on blogs and on social.

How much does it cost: Full disclosure: Tapinfluence is pricey, but I’ve included it in this list because I really believe that it is worth the investment. They don’t publish their price on the website (probably to keep from scaring you away) but it is estimated at $1999/month for their standard package. You can get a demo (and probably score a free trial) by clicking here.