The world of digital marketing is constantly evolving. What was once a major marketing trend a few months ago, could very well be obsolete by now. With so much information available to us in seconds, it can be difficult to determine what’s fact and what’s fiction. And when things are changing so rapidly, as they do in marketing, it can be even harder to tell.
If you’re sick of guessing what’s accurate and what’s not, we’ve got your back. We’ve decided to address a few marketing myths that we’ve seen circulating around the Internet.
Below are 3 marketing myths that you shouldn’t believe.
Marketing myth #1: BUSTED!
“All I really need is a website…”
No. Just no.
While having a website is a great place to start when beginning your digital marketing journey, it is by no means the be all end all of marketing. Yes, your website will provide people with information about your company - but only if they’re able to stumble upon it.
Without an ongoing social media strategy, an email marketing campaign, and a regularly updated blog, your search rankings will be dismal at best (meaning little to no traffic), and your brand awareness will be virtually non-existent. There are so many free resources and tools at your disposal, and when you have them all working together, you can see great results from your digital marketing efforts.
Marketing myth #2: BUSTED!
“I have enough business already, I don’t need to invest in marketing.”
If you don’t like the idea of your business growing, and gaining more business, then the following won’t apply to you - however, we have yet to meet a business that doesn’t want to grow at all.
Let’s start with the term ROI. ROI (return on investment) refers to the profit earned from an investment, in this case, your investment in marketing. When you invest in marketing, you will see a positive outcome if you’re marketing your business effectively.
If you sell a very niche product, or provide a very specialized service, you may not want to invest in pushing your product/service directly to your audience. However, that’s not to say you shouldn’t be marketing your business at all. You can still benefit from creating an online presence, and establishing your business as an industry thought leader. Brand awareness is a powerful thing.
Marketing myth #3: BUSTED!
“All leads are good leads…”
We beg to differ.
We understand how this misconception came to be. When you think about sales, the more leads the better, right? Not exactly.
For every business, there is the “ideal lead”. This person fits nicely into the business’s buyer persona profile, and if nurtured correctly, will develop a long-term relationship with the business. There are also plain old leads. These people don’t fit into the target audience, but for some reason they were enticed by a lead magnet. They will, at best, purchase one product/service, but since they aren’t the ideal customer, will likely not develop a relationship with the company.
So who do you want to spend your time and money on? The lead that is likely to create a loyal relationship with your business, or the lead that happened to fall into the funnel? We think you know the answer.
While these aren’t the only marketing myths out there, we felt it was important to set the record straight on these few. If you have questions about effective marketing practices, or think you’ve fallen victim to a marketing myth we want to help you!