Looking to generate leads through your social media marketing efforts? It's time to start using Facebook Lead Ads. Lead ads are ads you can publish on Facebook that help you acquire leads for your business.
When your ad appears on an individual’s mobile newsfeed, they will have the option of signing up for your offer without ever having to leave Facebook. When they click on the call to action button, a form will appear and Facebook will automatically fill in their information for them using the information they used to create their Facebook account. After the form is filled out, users have the chance to review the form for accuracy. Once they click submit, your business will have their information!
Lead ads make filling out forms on mobile devices much easier for users. Because it will be less of a hassle, users will be more inclined to subscribe to your offer. This means a higher conversion rate for you!
All businesses want to expand their lead database. The longer (and more targeted) your list, the more potential customers you have. Lead ads are a great way to get your message out there and keep your contacts list growing.
There’s a lot to consider when designing your lead ad. Read here for tips on what practices are most effective!