In the world of digital marketing, video content reigns supreme. Whether you're a health service provider or health tech company, harnessing the power of video can help you educate, engage and convert your online audiences.
With 720,000 hours of fresh video content uploaded to YouTube alone each day, you need to make sure your content is relevant and eye-catching in order to capture eyeballs.
Radiant Marketing’s Content Strategist, Lauren is here to share her top tips on how to create engaging health and wellness videos for online audiences.
Video Marketing Content Strategy is Key
Before we delve into the technical aspects of recording high-quality videos on your smartphone, it's crucial to understand the importance of having a video content strategy for social media.
Your video content should align with your brand's mission and resonate with your target audience.
Start by identifying your audience's preferences, goals and pain points.
- What topics or health challenges are top of mind or of high interest?
- What questions are you most often answering?
- What are they trying to achieve/accomplish/overcome?
- What might they be embarrassed/scared/hesitant to ask about, but could benefit from knowing?
- What motivates them to take action aligned with your brand?
- What are common misconceptions in your area of business?
- What mistakes do you find your audience making?
Once you have a clear understanding, you can create a content calendar that outlines the types of videos you'll produce and when you'll release them.
Consistency is key. Regular, scheduled uploads can help you build a loyal following.
Additionally, consider the platform you're targeting. Each social media platform whether TikTok or Instagram Reels, has its unique audience and algorithm. Tailor your videos to fit these specifications for maximum reach and engagement.
Finally, think about how your video content can provide value to your audience. Are you sharing informative tips, inspiring success stories, or offering quick workouts? The more value you provide, the more likely your audience will engage with and share your content, ultimately expanding your reach, driving action and increasing your impact.
Recording High-Quality Video Content on Your Smartphone
“Think of recording your video content the same as you would think of laying a foundation for a home. It’s crucial, and truly the building blocks to creating a strong video marketing content strategy online,” added Lauren.
Now, let's harness the potential of your pocket-sized production studio and unlock the secrets to stunning smartphone video capture:
- Choose the Right Location: Select a well-lit, quiet, and clutter-free environment for shooting your videos. Natural light is your best friend, so position yourself near a window or in a well-lit room.
- Stabilize Your Device: Invest in a tripod or a smartphone stabilizer to eliminate shaky footage. Smooth and steady shots are visually pleasing and convey professionalism.
- Use the Rear Camera: Whenever possible, use the rear camera of your smartphone. It typically offers better quality than the front-facing camera.
- Mind Your Audio: Good audio quality is just as important as video quality. Consider investing in an external microphone for clear sound. Minimize background noise and use windshields when shooting outdoors.
- Frame Your Shots: Pay attention to framing. Use the rule of thirds to position yourself or objects of focus off-center. Experiment with different angles and perspectives for variety.
And, for even more tips on filming video content download our free video guide!
Editing Content for Social Media Success
Once you've captured your footage, it's time to make it shine with some editing magic.
Here are tips for editing your health and wellness videos to perform well on most social media platforms:
- Start with a Catchy Hook: In the fast-paced world of social media, you have only a few seconds to capture your audience's attention. Begin your video with an engaging hook that highlights what viewers will gain from watching.
- Keep It Concise: People have short attention spans, so aim for videos that are between 30 seconds to 2 minutes in length. Get to the point quickly and maintain a brisk pace throughout.
- Add Text Overlays: Many viewers watch videos without sound, so use text overlays to convey important information, such as exercise instructions, nutrition tips, or motivational quotes. Keep the text concise and easy to read.
- Ensure That Text is Native to Platform: Social media platforms like TikTok and Instagram use the native text overlays added to videos to determine the topic of your content to ensure that it is pushed out to the correct audiences. This is why it's crucial to add your text overlays within the app so your video can be categorized correctly.
- Incorporate Music: Background music can set the tone for your video and make it more enjoyable to watch. Ensure the music doesn't overpower your voice or the message you're conveying.
- Use Transitions: Smooth transitions between scenes or shots can make your video more visually appealing. Experiment with different transition styles, but keep them consistent with your brand's style.
- Optimize for Mobile Viewing: Most social media users watch videos on their mobile devices, so ensure your content is optimized for smaller screens. Test your video's readability on various devices before publishing.
- Maintain Brand Consistency: Use a consistent color scheme, fonts, and branding elements in your videos to reinforce your brand identity. This helps viewers recognize your content in their feeds.
- Include a Call to Action (CTA): Encourage engagement by adding a CTA at the end of your video. Ask viewers to like, share, comment, or visit your website for more information.
- Test and Analyze: Post your video and monitor its performance. Social media platforms offer valuable analytics that can help you understand what works best for your audience. Use this data to refine your future content.
Let’s Be Radiant Together
If you're ready to take your health and wellness marketing to the next level, don't hesitate to schedule a Discovery Call with Radiant Marketing. Our team of experts is here to help you shine brightly in the online world, so let's embark on this journey together and illuminate your path to success.
Let's make your wellness brand truly radiant together!And, to ensure you never miss any useful marketing tips, or guides, subscribe to our blog!