When was the last time you visited a retail shop or engaged with a brand online, and were blown away by the level of support and service you received? It's a nice feeling to be 'taken care of' in this sense. As a consumer, we have so many choices...
Read MoreKaren Cummings small business marketing, brand experience
Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive 'tool' to compete against big businesses...
Read MoreKaren Cummings small business marketing, building your brand
Market research is important for just about every business—small businesses and big brands alike. Whether you’re considering launching a new product or service, rebranding your business, or trying to better understand your audience, market research...
Read MoreHave you noticed that we look a little... different? We are so thrilled to unveil our brand new, beautiful, unique-to-us website! While we felt a little website facelift was necessary to best match our brand and team vibe, aesthetics aren't the only...
Read MoreKaren Cummings small business marketing, radiant marketing
Whether you’re trying to get your small business off the ground, or trying to build on your successes by polishing up your marketing efforts, the world of digital marketing can feel overwhelming. The digital landscape is constantly changing, and if...
Read MoreIf you’ve been anywhere near social media in 2017, you’ve probably noticed a cohort of social media stars promoting a wide variety of products to their millions of Instagram followers. There’s no doubt about it - influencer marketing (recruiting...
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