The health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers....

We all know that humans are visual creatures. We are all influenced by what we find visually appealing, stimulating, and thought-provoking, whether we realize it or not. So much so, in fact, that there is an entire field of study dedicated to...

Writing a marketing plan is like crafting a game plan for your small business. It’s your guide on the path of success (and profit)! Without it, your marketing efforts run the risk of becoming short-sighted, confusing or too far-flung to ever...

Here’s the thing: buyer personas are the most underrated part of your marketing strategy. Many small business owners will dream up their ideal customers during the early stages of opening their business, but very few people actually incorporate...

You’re at an exciting stage of your business. You understand who your audience is (your Brand Soulmates), you’ve identified messaging and positioning that powerfully communicates why you started your business (your Brand Story) and you’re getting...

No matter the product or offer, most marketers have the same goal: to generate interest in their goods and to close sales. That being said, every brand comes with its own challenges - and in the competitive world of marketing, it can often feel...