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MARKETING TIPS FROM THE PROS
Nov 30

Here’s How to Market Your Health and Wellness Products in 2019

The health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers....

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November 30, 2018 Melissa Little View all posts by
Melissa Little
marketing tips, building your brand, marketing strategy, healthcare marketing
Jan 04

How Color Psychology Plays a Role in Your Marketing Plan

We all know that humans are visual creatures. We are all influenced by what we find visually appealing, stimulating, and thought-provoking, whether we realize it or not. So much so, in fact, that there is an entire field of study dedicated to...

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January 04, 2018 Khylie Gardner View all posts by
Khylie Gardner
marketing strategy
Dec 07

Writing a Marketing Plan that Rocks

Writing a marketing plan is like crafting a game plan for your small business. It’s your guide on the path of success (and profit)! Without it, your marketing efforts run the risk of becoming short-sighted, confusing or too far-flung to ever...

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December 07, 2017 Khylie Gardner View all posts by
Khylie Gardner
marketing strategy
Nov 23

4 Essential Questions to Help You Build Your Buyer Personas

Here’s the thing: buyer personas are the most underrated part of your marketing strategy. Many small business owners will dream up their ideal customers during the early stages of opening their business, but very few people actually incorporate...

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November 23, 2017 Khylie Gardner View all posts by
Khylie Gardner
marketing strategy
Jul 14

6 Essential Ingredients to a Successful Marketing System

You’re at an exciting stage of your business. You understand who your audience is (your Brand Soulmates), you’ve identified messaging and positioning that powerfully communicates why you started your business (your Brand Story) and you’re getting...

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July 14, 2017 Karen Cummings View all posts by
Karen Cummings
marketing strategy
Jul 13

The Biggest Marketing Challenges We’re Facing Today

No matter the product or offer, most marketers have the same goal: to generate interest in their goods and to close sales. That being said, every brand comes with its own challenges - and in the competitive world of marketing, it can often feel...

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July 13, 2017 Khylie Gardner View all posts by
Khylie Gardner
marketing strategy

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