Success begins with determining where you are and where you want to be.
Read MoreOur conversations with entrepreneurs over the years have revealed a common hesitation (or fear) in working with an outside marketing agency.
Read MoreKaren Cummings marketing strategy, wellness marketing
You’re at an exciting stage of your business. You understand who your audience is (your Brand Soulmates), you’ve identified messaging and positioning that powerfully communicates why you started your business (your Brand Story) and you’re getting...
Read MoreThe health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers.
Even...
Read MoreKaren Cummings healthcare marketing, marketing strategy, building your brand, marketing tips
If you’ve ever experienced allergies or chronic health issues, one of the solutions that may have been suggested to you would be to try an elimination diet. If you’ve never heard of an elimination diet, here’s the basic definition:
Read MoreWe all know that humans are visual creatures. We are all influenced by what we find visually appealing, stimulating, and thought-provoking, whether we realize it or not. So much so, in fact, that there is an entire field of study dedicated to...
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