Email marketing has been around since the dawn of time - or, at least, since the dawn of the Internet. Early on in the days of the world wide web, marketers realized that they could draw attention to their products by emailing advertisements to...

Email is the OG digital marketing tactic. And although some marketers will argue that volume has caused consumers to stop listening, you shouldn’t count it out. The truth is that good emails still get opened, read and clicked on. It’s just that most...

We’ve all heard that you shouldn’t judge a book by its cover.  But when it comes to email, no one has a problem doing just that.  So much so, that 33% of email recipients decide to open an email or not entirely based on the subject line.  That’s why...

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”- David Newman

Since it’s invention in 1972 (yep, older than you might think!), electronically sending messages from one computer to another has evolved into...

Without a good strategy in place, email marketing can feel like a real chore. If you’re a small business owner or an overworked digital marketer, it’s easy for this task to take a back burner or go underutilized. That being said, email marketing...

Email marketing is an incredibly powerful tool. You can reach your entire audience with the click of a button. What could be better than that?