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Oct 08

Why Email Marketing Still Matters

Email marketing has been around since the dawn of time - or, at least, since the dawn of the Internet. Early on in the days of the world wide web, marketers realized that they could draw attention to their products by emailing advertisements to...

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October 08, 2020 Karen Cummings View all posts by
Karen Cummings
email marketing
Nov 30

This is Why Your Email Open Rates Suck

Email is the OG digital marketing tactic. And although some marketers will argue that volume has caused consumers to stop listening, you shouldn’t count it out. The truth is that good emails still get opened, read and clicked on. It’s just that...

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November 30, 2017 Khylie Gardner View all posts by
Khylie Gardner
email marketing
Jun 01

4 Eye-Catching Subject Lines to Catapult Your Email Open Rates

We’ve all heard that you shouldn’t judge a book by its cover.  But when it comes to email, no one has a problem doing just that.  So much so, that 33% of email recipients decide to open an email or not entirely based on the subject line.  That’s...

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June 01, 2017 Jessica Van Liew View all posts by
Jessica Van Liew
email marketing
Mar 14

4 Major Email Marketing Mistakes You Need to Avoid

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”- David Newman

Since it’s invention in 1972 (yep, older than you might think!), electronically sending messages from one computer to another has evolved...

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March 14, 2017 Melissa Hultstrand View all posts by
Melissa Hultstrand
email marketing
Feb 09

4 Email Marketing Tips to Get Them Opened, Read, & Clicked

Without a good strategy in place, email marketing can feel like a real chore. If you’re a small business owner or an overworked digital marketer, it’s easy for this task to take a back burner or go underutilized. That being said, email marketing...

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February 09, 2017 Khylie Gardner View all posts by
Khylie Gardner
email marketing
Jul 26

Avoid These 5 Email Marketing Mistakes

Email marketing is an incredibly powerful tool. You can reach your entire audience with the click of a button. What could be better than that?

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July 26, 2016 radiantmarketing View all posts by
email marketing, marketing strategy, business tips

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