How To Write a Blog

Meta, isn’t it? Reading a blog…about how to write a blog. In marketing, brands often underestimate just how impactful adding a frequently updated blog to their website can be. Not only does it provide another opportunity to...

Studies have found that consumers prefer brands with strong, unique personalities and great storytelling. Establishing a strong brand voice is truly the secret to making your brand come to life. 

Nothing is more frustrating than spendings hours curating the perfect Instagram post and caption, just for it to get minimal likes and engagement. If you feel like your Instagram engagement has significantly dropped lately, you’re not alone.

The following is a guest post provided by David Rafeedie, ACC, Founder of David the Coach. At Radiant, we are big believers in the importance of 'slowing down to speed up' in all aspects of life, including building a brand and growing your business.

Identifying and building out your Brand Companions - or those 'best fit' individuals for your brand and offering - can be the most underrated part of a brand's marketing strategy. Many entrepreneurs will dream up their ideal customers during the...

Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive 'tool' to compete against big businesses...