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Jan 03

How to Market Your Health & Wellness Offerings in 2020 [Guide]

The health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers.


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January 03, 2020 Karen Cummings View all posts by
Karen Cummings
healthcare marketing, marketing strategy, building your brand, marketing tips
Mar 29

Should You Hire an Agency or an Intern? [Quick Assessment]

Should you hire a marketing intern or a digital marketing agency to handle your business marketing needs?

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March 29, 2019 Karen Cummings View all posts by
Karen Cummings
business tips, building your brand
Mar 21

4 Questions to Build Your Brand Soulmates

Identifying and building out your Brand Soulmates™ can be the most underrated part of a brand's marketing strategy. Many entrepreneurs will dream up their ideal customers during the early stages of opening their business, but very few people...

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March 21, 2019 Karen Cummings View all posts by
Karen Cummings
building your brand
Mar 08

Brand Storytelling: Attract Your Tribe with a ‘True to You’ Message

These days, attracting customers and patients is much less about jargon and canned messaging compared to the ‘olden days’ of messaging. Rather, it’s about the story you’re telling about your brand’s values and purpose, and if your audience can...

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March 08, 2019 Melissa Little View all posts by
Melissa Little
building your brand
Dec 28

How This Girlboss Team Found Success Up, Up and Away [Interview]

Floating isn’t an uncommon experience in Amanda and Stephanie Long's business.

In fact, floating high above the Arizona desert (in nothing but a suspended basket) is at the core of what they do for a living.

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December 28, 2018 Melissa Little View all posts by
Melissa Little
Women in Business, building your brand, girlboss
Jan 25

What the Font: What Your Font Style Says About Your Brand

The font style you choose for your marketing collateral can have a huge impact on how potential customers feel about your business. It sounds silly, but it’s true. According to Simon Garfield’s Just My Type: A Book About Fonts, “Type has a...

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January 25, 2018 Khylie Gardner View all posts by
Khylie Gardner
building your brand

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