Identifying and building out your Brand Soulmates™ can be the most underrated part of a brand's marketing strategy. Many entrepreneurs will dream up their ideal customers during the early stages of opening their business, but very few people...

Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive 'tool' to compete against big businesses...

The health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers.

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Should you hire a marketing intern or a digital marketing agency to handle your business marketing needs?

These days, attracting customers and patients is much less about jargon and canned messaging compared to the ‘olden days’ of messaging. Rather, it’s about the story you’re telling about your brand’s values and purpose, and if your audience can...

Floating isn’t an uncommon experience in Amanda and Stephanie Long's business.

In fact, floating high above the Arizona desert (in nothing but a suspended basket) is at the core of what they do for a living.