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May 29

4 Questions to Build Your Brand Companions

Identifying and building out your Brand Companions - or those 'best fit' individuals for your brand and offering - can be the most underrated part of a brand's marketing strategy. Many entrepreneurs will dream up their ideal customers during the...

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May 29, 2020 Karen Cummings View all posts by
Karen Cummings
building your brand
Apr 12

The Role of Brand Image on Customer Loyalty

Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive 'tool' to compete against big businesses...

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April 12, 2020 Karen Cummings View all posts by
Karen Cummings
small business marketing, building your brand
Jan 03

How to Market Your Health & Wellness Offerings in 2020 [Guide]

The health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers.


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January 03, 2020 Karen Cummings View all posts by
Karen Cummings
healthcare marketing, marketing strategy, building your brand, marketing tips
Mar 29

Should You Hire an Agency or an Intern? [Quick Assessment]

Should you hire a marketing intern or a digital marketing agency to handle your business marketing needs?

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March 29, 2019 Karen Cummings View all posts by
Karen Cummings
business tips, building your brand
Mar 08

Brand Storytelling: Attract Your Tribe with a ‘True to You’ Message

These days, attracting customers and patients is much less about jargon and canned messaging compared to the ‘olden days’ of messaging. Rather, it’s about the story you’re telling about your brand’s values and purpose, and if your audience can...

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March 08, 2019 Melissa Little View all posts by
Melissa Little
building your brand
Dec 28

How This Girlboss Team Found Success Up, Up and Away [Interview]

Floating isn’t an uncommon experience in Amanda and Stephanie Long's business.

In fact, floating high above the Arizona desert (in nothing but a suspended basket) is at the core of what they do for a living.

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December 28, 2018 Melissa Little View all posts by
Melissa Little
Women in Business, building your brand, girlboss

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