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MARKETING TIPS FROM THE PROS
slow-down-to-speed-up

Sometimes, before you can move forward quickly, you have to slow down

Mar 03, 2021 radiantmarketing View all posts by
radiantmarketing
building your brand, marketing tips

The following is a guest post provided by David Rafeedie, ACC, Founder of David the Coach. At Radiant, we are big believers in the importance of 'slowing down to speed up' in all aspects of life, including building a brand and growing your business.

Do you ever watch NASCAR racing? You may notice that the drivers slow down going into the turns and accelerate out of the turns, preventing them from crashing into the walls or other cars.  Everyone who drives knows that taking a curve too fast is dangerous and could result in a crash. But slowing down going into the turn keeps the rubber on the road and allows you to move forward faster.

Slowing Down to Speed Up

Within that driving behavior is a principle that organizations or teams often do not realize during the busyness in which they find themselves: slowing down to speed up.

There are several reasons for not practicing the principle.  One, while important, it is not that well known. Two, it seems counterintuitive to practice in an organizational or team setting.

So, how do you know when it is time to slow down?

At times you need to slow down:

To reorganize: Sometimes, when you feel overwhelmed, it is because you are unorganized. On a personal level, you might have to reorganize weekly to stay ahead of the game. You only need to be organized in a way that is effective for you.
 
To train team members: Whether they are new or need some updating, Never underestimate the power of professional development to move your team members to a higher level of production.
 
To evaluate how you are doing: Sometimes you get so busy you do not take the time to assess if you are as efficient or effective as possible. There is always room to improve what you do and how you do it.
 
To Plan: Planning might be a natural outcome of evaluating. If you don’t plan to get to where you want to go, you will not get there. It takes a little time to plan.

Radiant Note: We couldn't agree more! Many entrepreneurs dive right into the tactical work, while neglecting to focus the necessary time on planning and building a solid strategy. Without proper planning, your campaigns/content/marketing can easily fall flat.

To take care of yourself: When you are constantly using energy and not replenishing it, you are on the road to burnout. It is worth it to figure out the best way for you to reenergize and then actually take the time to do it.
 
Slowing down to speed up may seem counterintuitive, but it can be the track to greater creativity, energy, and productivity. Put it in your calendar!

Radiant Note (from Natalie Dixon, Marketing & Admin Assistant):

I feel very strongly that being present in the moment can have a significant impact on 'slowing down to speed up'. Eckhart Tolle (one of my favorite authors) drives home this point with the following quote from his book, Power of Now:
 
"Most humans are never fully present in the now, because unconsciously they believe that the next moment must be more important than this one. But then you miss your whole life, which is never not now. And that's a revelation for some people: to realize that your life is only ever now."

 

ABOUT DAVID RAFEEDIE, ACC

david-rafeedieAll my life, I have been passionate about people. Whether in the business world or ministry, my goal is to help people around me achieve their goals and grow personally. People use words like leader, mentor, encourager, and coach to describe me. I am also known for my love of coffee and at times, an irresistible pull to glazed sour cream donuts! Learn more about David and his coaching packages on his website.

 

A great place to take the time to slow down (before speeding up) is with your website. Download our Wellness Website Checklist to ensure your site has all the key components to powerfully representing your brand, and dramatically increasing lead generation.

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