My husband and I both own our own businesses - my digital marketing agency and his gym - and are often discussing the reasons we love what we do, and the challenges we regularly face.

Over the last few years, the digital marketing landscape has drastically changed the way that people make decisions and appointments. The reality is that the average adult spends twice as much time online as they did 13 years ago (about 20 hours a...

Market research is important for just about every business—small businesses and big brands alike. Whether you’re considering launching a new product or service, rebranding your business, or trying to better understand your audience, market research...

As much as we'd like to believe our potential clients only use sound logic and reasoning to make their purchasing decisions, the truth is that emotion is often what inspires them to take action. Your blog is a fantastic place to infuse emotion into...

Are you reading this post on your smartphone? Statistically, one out of every two individuals are. And that's exactly why your health and wellness website must be optimized for mobile in order to be competitive in your industry. Do you know if your...

Do you remember the last time you went to the doctor? And not an urgent care or walk-in clinic, but to actually see your primary care physician face-to-face, for an appointment?

I do.