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Apr 12

The Role of Brand Image on Customer Loyalty

Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive 'tool' to compete against big businesses...

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April 12, 2020 Karen Cummings View all posts by
Karen Cummings
small business marketing, building your brand
Apr 09

Supporting Small Businesses through Crisis

As we continue to watch the impact of the novel coronavirus and the growing number of confirmed cases, it has become abundantly clear that we are in this together. To get through this difficult time, it's critical that we all do our part in keeping...

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April 09, 2020 Karen Cummings View all posts by
Karen Cummings
small business
Apr 02

6 Essential Ingredients to a Successful Marketing System

You’re at an exciting stage of your business. You understand who your audience is (your Brand Soulmates), you’ve identified messaging and positioning that powerfully communicates why you started your business (your Brand Story) and you’re getting...

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April 02, 2020 Karen Cummings View all posts by
Karen Cummings
marketing strategy
Mar 03

The Do’s and Don’ts of Healthcare Marketing

Creating a healthcare marketing plan and budget for your practice can be a daunting task. Putting it into action? Another feat in itself. 

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March 03, 2020 radiantmarketing View all posts by
healthcare marketing
Jan 03

How to Market Your Health & Wellness Offerings in 2020 [Guide]

The health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers.


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January 03, 2020 Karen Cummings View all posts by
Karen Cummings
healthcare marketing, marketing strategy, building your brand, marketing tips
Sep 14

Takeaways & Tiny Lobster Rolls: How INBOUND 2019 Will Shape Our 2020

It's hard to believe that just a week ago we were getting off of our final plane from Boston at almost 11PM at night, back into the dry, dusty heat of our home state. Buzzing with leftover INBOUND Conference energy, our heads full of tips,...

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September 14, 2019 Melissa Little View all posts by
Melissa Little
inbound marketing

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