Influencer marketing: if you own a small business or work in digital marketing, chances are you have heard about this elusive marketing strategy a lot over the past few months. But what’s the hype really all about?Read More
This last year has taught us a lot. We’ve learned how quickly everything can change. As a result, I believe we’ve learned more about ourselves and our priorities than we may have ever learned in the past.Read More
The following is a guest post provided by David Rafeedie, ACC, Founder of David the Coach. At Radiant, we are big believers in the importance of 'slowing down to speed up' in all aspects of life, including building a brand and growing your business.Read More
What emotions do your brand messages evoke in the viewer, if any? How does an individual feel when they see your brand, read your marketing messages or visit your website?
According to research, emotion is really what drives purchasing behaviors and...Read More