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MARKETING TIPS FROM THE PROS
May 29

4 Questions to Build Your Brand Companions

Identifying and building out your Brand Companions - or those 'best fit' individuals for your brand and offering - can be the most underrated part of a brand's marketing strategy. Many entrepreneurs will dream up their ideal customers during the...

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May 29, 2020 Karen Cummings View all posts by
Karen Cummings
building your brand
Apr 23

4 Important Factors for a Positive Customer Service Experience

When was the last time you visited a retail shop or engaged with a brand online, and were blown away by the level of support and service you received? It's a nice feeling to be 'taken care of' in this sense. As a consumer, we have so many choices...

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April 23, 2020 Karen Cummings View all posts by
Karen Cummings
small business marketing, brand experience
Apr 12

The Role of Brand Image on Customer Loyalty

Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive 'tool' to compete against big businesses...

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April 12, 2020 Karen Cummings View all posts by
Karen Cummings
small business marketing, building your brand
Apr 09

Supporting Small Businesses through Crisis

As we continue to watch the impact of the novel coronavirus and the growing number of confirmed cases, it has become abundantly clear that we are in this together. To get through this difficult time, it's critical that we all do our part in...

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April 09, 2020 Karen Cummings View all posts by
Karen Cummings
small business
Apr 02

6 Essential Ingredients to a Successful Marketing System

You’re at an exciting stage of your business. You understand who your audience is (your Brand Soulmates), you’ve identified messaging and positioning that powerfully communicates why you started your business (your Brand Story) and you’re getting...

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April 02, 2020 Karen Cummings View all posts by
Karen Cummings
marketing strategy
Mar 03

The Do’s and Don’ts of Healthcare Marketing

Creating a healthcare marketing plan and budget for your practice can be a daunting task. Putting it into action? Another feat in itself. 

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March 03, 2020 radiantmarketing View all posts by
radiantmarketing
healthcare marketing

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Marketing Tips from the Pros