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Dec 01

5 Effective Emotional Triggers to Engage Your Audience

What emotions do your brand messages evoke in the viewer, if any? How does an individual feel when they see your brand, read your marketing messages or visit your website?

According to research, emotion is really what drives purchasing behaviors...

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December 01, 2020 radiantmarketing View all posts by
small business marketing
Nov 16

2020 Instagram Updates: A Recap for Small Businesses

These last few months have presented tremendous trials and tribulations for businesses and individuals. As a result of those challenges we’ve seen a number of technological advancements designed to benefit brands and creators.

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November 16, 2020 Gina Bracamonte View all posts by
Gina Bracamonte
Oct 08

Why Email Marketing Still Matters

Email marketing has been around since the dawn of time - or, at least, since the dawn of the Internet. Early on in the days of the world wide web, marketers realized that they could draw attention to their products by emailing advertisements to...

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October 08, 2020 Karen Cummings View all posts by
Karen Cummings
email marketing
Jul 08

Use the Power of Intention to Nail Your Goals

“The ancestor to every action is a thought.” - Wayne W. Dyer, author of The Power of Intention: Learning to Co-create Your World Your Way

If the “ancestor to every action is a thought”, then it’s incredibly important to be mindful of our mindset...

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July 08, 2020 radiantmarketing View all posts by
entrepreneur, inspiration
Jun 08

Top Ways to Inspire Brand Loyalty

Consumers have more choices today than ever. A few decades ago, buyers looking for health and wellness products were limited to what was on the shelf at their local store. Now, online shopping makes it possible to browse practically everything on...

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June 08, 2020 radiantmarketing View all posts by
May 29

4 Questions to Build Your Brand Companions

Identifying and building out your Brand Companions - or those 'best fit' individuals for your brand and offering - can be the most underrated part of a brand's marketing strategy. Many entrepreneurs will dream up their ideal customers during the...

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May 29, 2020 Karen Cummings View all posts by
Karen Cummings
building your brand

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