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Jul 05

These 4 Influencer Marketing Campaigns Will Knock Your Socks Off

Influencer marketing: if you own a small business or work in digital marketing, chances are you have heard about this elusive marketing strategy a lot over the past few months. But what’s the hype really all about?

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July 05, 2021 Sean McMullen View all posts by
Sean McMullen
influencer marketing
Jun 25

The #1 Fear of Working with a Marketing Agency

Our conversations with entrepreneurs over the years have revealed a common hesitation (or fear) in working with an outside marketing agency. 

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June 25, 2021 Karen Cummings View all posts by
Karen Cummings
marketing strategy, wellness marketing
Apr 30

What it Means to Be a Radiant Client

One of the most important elements of a successful relationship with your marketing agency is whether or not you actually like working with them. By no means do we want to diminish the importance of the outcomes generated by your work together, but...

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April 30, 2021 Karen Cummings View all posts by
Karen Cummings
healthcare marketing, radiant marketing, wellness marketing
Mar 25

Health & Wellness Marketing: Addressing Shifts in Consumer Behavior

This last year has taught us a lot. We’ve learned how quickly everything can change. As a result, I believe we’ve learned more about ourselves and our priorities than we may have ever learned in the past. 

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March 25, 2021 Karen Cummings View all posts by
Karen Cummings
healthcare marketing, wellness marketing
Mar 16

Sometimes, before you can move forward quickly, you have to slow down

The following is a guest post provided by David Rafeedie, ACC, Founder of David the Coach. At Radiant, we are big believers in the importance of 'slowing down to speed up' in all aspects of life, including building a brand and growing your business.

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March 16, 2021 radiantmarketing View all posts by
building your brand, marketing tips
Dec 01

5 Effective Emotional Triggers to Engage Your Audience

What emotions do your brand messages evoke in the viewer, if any? How does an individual feel when they see your brand, read your marketing messages or visit your website?

According to research, emotion is really what drives purchasing behaviors and...

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December 01, 2020 radiantmarketing View all posts by
small business marketing

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