Writing a marketing plan is like crafting a game plan for your small business. It’s your guide on the path of success (and profit)! Without it, your marketing efforts run the risk of becoming short-sighted, confusing or too far-flung to ever become...

Email is the OG digital marketing tactic. And although some marketers will argue that volume has caused consumers to stop listening, you shouldn’t count it out. The truth is that good emails still get opened, read and clicked on. It’s just that most...

Marketing is a fast-paced world. It’s constantly evolving - and it can be incredibly challenging to keep up. Oftentimes, it seems like whenever we adapt new strategies to meet our customers’ needs and desires, they change. Go figure, right?

I think...

Marketing gets a bad rap - but the truth is that it isn’t easy to do. If it were, everyone would do it (they don’t) and be killing the game (they aren’t). Many small businesses lack the expertise to produce marketing collateral and content that...

Social media. You love it or you hate it---rarely is there a middle ground. But are you doing everything you can to make your social media marketing efforts count? How do you stand out in a world of oversaturated content?

In our crazy world, it’s easy to feel like you don’t know what you’re doing. Many of us have adopted a “fake it til you make it” attitude--after all, great leadership is a hard skill to master, and great leaders aren’t made in a day. I certainly...