Whether you’re trying to get your small business off the ground, or trying to build on your successes by polishing up your marketing efforts, the world of digital marketing can feel overwhelming. The digital landscape is constantly changing, and if you aren’t at the top of your game, your small business’s marketing can fall flat. But with our tips and tricks, you can ensure that you are getting the most bang for your buck.
Sound vague? Overwhelming? Not to worry - that’s what we’re here for!
Your Small Business Can Make a Big Splash: Here’s How
Track Your Progress
Too many small business owners get caught up in the crazy day-to-day of keeping a company afloat and lose track of the metrics that help keep track of your progress. It’s crucial that you have an idea of how your marketing is performing--and you already know that, which is why you’re here. If you’re overwhelmed by acronyms like CTR, CPM, and ROI, allow us to shed some light. (Note: if none of those letters meant anything to you, check out HubSpot’s 75 Marketing Acronyms & Abbreviations Every Pro Should Know).
It’s true that, in marketing, you don’t always see a 1:1 ratio in terms of investment and incoming business. Sometimes, you need to spend a lot to get people to buy a little - and that’s fine. But if you’re shelling out lots of money but not seeing any results, it’s time to take a critical look at how your small business’s marketing dollars are being spent.
Want to start marketing like a pro? You can totally steal our 4 favorite tips.
First thing’s first: if you aren’t already, it’s time to start using Google Analytics. And if you are already using Analytics, it’s time to start using UTM parameters. This is our favorite way to track how people are finding your website. What are UTM parameters, you ask? Well, they’re a small business’s best friend.
They’re tags that you add to the end of URLs that allow you to track how people get to a URL on your small business’s website. For example, if I was running a campaign for this blog post and I was linking people via social media, email, and/or paid advertisements online, I could add a UTM tag so that I could track which of these efforts had brought in the most traffic. From there, I would start to make adjustments to my marketing plan to better reach my customers wherever they are.
Cool, right? It’s all about working smarter, not harder! If you aren’t already investing in metrics that make sense for your small business, it’s time to start -- you just might discover something incredible.