How to Engage Your Audience

The introduction of social media into business practices drastically changed the marketing world. With social media, businesses now have the opportunity to put their message where their audience is. Whether your audience is active on Facebook, Twitter, LinkedIn, or another platform, you can easily connect with them.

But it’s not just enough to put your message in front of your audience. Sure, reach is great, but the best metric to determine how successful your social media marketing efforts are is your audience’s engagement level. If your posts aren’t getting likes, shares, and retweets, they aren’t doing you much good.

You need to engage your audience! By analyzing their engagement with your content you can learn what your audience does and doesn’t like so you can modify your marketing plan to cater to their interests. If you need tips, look no further!

Here are 3 great ways to engage your audience!

Tell Them What to Do

When posting on social media, make sure to include calls-to-action whenever possible. A call-to-action will ask your followers to complete a certain activity. Maybe you want them to read your blog post, or sign up for a consultation. If that’s what you want, come right out and say it! Here’s a list of effective calls-to-action if you need help crafting yours to engage your audience.

Engage with Them

When it comes to engagement, it’s a two-way street. Think: “If you scratch my back, I’ll scratch yours.”  Sharing other people’s content will make them more likely to share yours. Additionally, thanking followers for their engagement has proven to be very effective. You might have seen that some Twitter users thank other users for following them. It’s a great tactic because people love to be recognized!

Use Images

Images are eye catching, and they’re what make users stop scrolling when they’re on social media. According to a marketing study, tweets that had images received 18% more clicks, 89% more favorites, and 150% more retweets than tweets without images. You can’t argue with numbers like those!  Include an attention-grabbing photo with your post to better engage your audience!

If you want to see your engagement rates go up, try using these 3 tactics that are sure to engage your audience!