Building A Better Landing Page

2017-07-06 10:00:00 | Khylie Gardner | digitial marketing tips

The term ‘landing page’ refers to the page on your website that a visitor arrives at when they click an ad. Sounds easy enough, right? You might be surprised to hear that many marketers struggle to create effective landing pages – and that, as a result, they are missing out on more than a few sales.

The inexperienced marketer are often compelled to send all traffic to their home page, which is a huge mistake. Creating tailor-made landing pages is essential to giving your visitors a quality experience, and driving a targeted message to the right audience. The right landing page will reinforce the message that caused someone to click through, and result in an increase in conversions that can’t be denied.

3 Simple Elements of a Landing Page that Works for You

It’s short and simple

When it comes to landing pages, uncluttered is the way to go. Your landing page should contain all of the necessary information, but it must be communicated in a way that is not overwhelming. If you throw too much at your visitors all at once, they’re more likely to click away – and less likely to return.

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High quality content

You don’t want to smother your potential consumers with information, but you do want to provide useful content that will benefit your website’s visitors. Whether it’s an insider tip or an opportunity to download an eBook, make sure that you’re using your content as an opportunity to inspire trust in your business.

It’s Mobile-Friendly

Chances are, most consumers are visiting your website on their mobile phone – and there’s nothing more annoying than a landing page that doesn’t work on your iPhone. If your website doesn’t work on mobile, it’s unlikely that consumers will stick around long enough to make a purchase.

Quick tip: your can check that your website is optimized for mobile by opening the page on your desktop and then scaling the window down to the size of a phone screen. If the screen re-adjusts, your website should be go to go. If not, there’s work to do.