The following is a guest post provided by David Rafeedie, ACC, Founder of David the Coach. At Radiant, we are big believers in the importance of 'slowing down to speed up' in all aspects of life, including building a brand and growing your business.

What emotions do your brand messages evoke in the viewer, if any? How does an individual feel when they see your brand, read your marketing messages or visit your website?

According to research, emotion is really what drives purchasing behaviors and...

“The ancestor to every action is a thought.” - Wayne W. Dyer, author of The Power of Intention: Learning to Co-create Your World Your Way

If the “ancestor to every action is a thought”, then it’s incredibly important to be mindful of our mindset in...

Consumers have more choices today than ever. A few decades ago, buyers looking for health and wellness products were limited to what was on the shelf at their local store. Now, online shopping makes it possible to browse practically everything on...

Creating a healthcare marketing plan and budget for your practice can be a daunting task. Putting it into action? Another feat in itself.