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Radiant Marketing Blog

Melissa Little

Melissa joined Radiant with a traditional print and media marketing background, but has since reignited her passion for digital marketing and content strategy. Melissa is HubSpot, Google Analytics, and Google AdWords certified, and uses those certifications to develop incredible campaigns for both Radiant Marketing and our clients. She’s passionate about small businesses and entrepreneurs, minoring in Entrepreneurship & Small Business Management in college. Her focus is on building brand awareness for our clients and generating leads to help grow their businesses.
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Recent Posts

Apr 19

How to Use Your Brand ‘Why’ to Engage Your Primary Audience

People come to us because they want more clients. They’re frustrated because they’re doing everything they should be - posting to social media, maintaining their website, advertising - but they aren’t getting any traction. People just aren’t...

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April 19, 2019 Melissa Little View all posts by
Melissa Little
digitial marketing tips
Mar 08

Brand Storytelling: Attract Your Tribe with a ‘True to You’ Message

These days, attracting customers and patients is much less about jargon and canned messaging compared to the ‘olden days’ of messaging. Rather, it’s about the story you’re telling about your brand’s values and purpose, and if your audience can see...

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March 08, 2019 Melissa Little View all posts by
Melissa Little
building your brand
Feb 28

How to Rank for Videos on Google as a Wellness Brand [Brief Guide]

If you want to be found by prospective patients in this digital and social era, it’s not enough for a wellness brand to simply provide great products and services. You also have to have fantastic content, be relevant, and “show up” when your ideal...

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February 28, 2019 Melissa Little View all posts by
Melissa Little
digital marketing tips
Feb 14

4 Ways to Drastically Improve Your Website Content [Wellness Marketing]

Creating a website that is both emotionally engaging and effective in converting visitors into patients is a super important part of any successful wellness marketing strategy. Your website is likely one of the first touchpoints for potential...

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February 14, 2019 Melissa Little View all posts by
Melissa Little
digital marketing tips
Feb 07

Stop Using These 18 Words and Instantly Improve Your Content

So, I've been reading this book called Content Rules which was written by Ann Handley (Chief Content Office of MarketingProfs) & C.C. Chapman (Founder of Digital Dads) and they mentioned something interesting that I figured applies to all of...
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February 07, 2019 Melissa Little View all posts by
Melissa Little
content strategy, marketing tips
Dec 28

How This Girlboss Team Found Success Up, Up and Away [Interview]

Floating isn’t an uncommon experience in Amanda and Stephanie Long's business.

In fact, floating high above the Arizona desert (in nothing but a suspended basket) is at the core of what they do for a living.

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December 28, 2018 Melissa Little View all posts by
Melissa Little
Women in Business, building your brand, girlboss

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