In the wonderful world of digital marketing, we are often blessed, and sometimes cursed, with a bounty of updates and changes to the way we do our work. From the way strategies evolve, to software and technology updates, digital marketing...Read More
If you’re exploring inbound marketing as a strategy to grow your small business, then you’re moving in the right direction. However, without understanding which inbound marketing metrics you should monitor, you are missing a critical step. In...Read More
Ok, wait. Before you breathe that giant sigh of relief or jump for joy, you might want to read through to the end of this post. While we’ve got some reasons you don’t need to create your business’ marketing plan...you might not be too fond of the...Read More
Karen Cummings, founder of Radiant Marketing, provides strategic marketing solutions for small businesses. She is passionate about creatively designing and implementing marketing strategies that build awareness and drive prospects, leads and...