This last year has taught us a lot. We’ve learned how quickly everything can change. As a result, I believe we’ve learned more about ourselves and our priorities than we may have ever learned in the past. 

Email marketing has been around since the dawn of time - or, at least, since the dawn of the Internet. Early on in the days of the world wide web, marketers realized that they could draw attention to their products by emailing advertisements to...

Identifying and building out your Brand Companions - or those 'best fit' individuals for your brand and offering - can be the most underrated part of a brand's marketing strategy. Many entrepreneurs will dream up their ideal customers during the...

When was the last time you visited a retail shop or engaged with a brand online, and were blown away by the level of support and service you received? It's a nice feeling to be 'taken care of' in this sense. As a consumer, we have so many choices...

Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive 'tool' to compete against big businesses...

As we continue to watch the impact of the novel coronavirus and the growing number of confirmed cases, it has become abundantly clear that we are in this together. To get through this difficult time, it's critical that we all do our part in...