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MARKETING TIPS FROM THE PROS

Karen Cummings

Karen founded her first inbound marketing agency in 2011 and has been passionately delivering high-impact strategies & plans for health & wellness brands ever since.
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Recent Posts

Apr 23

4 Important Factors for a Positive Customer Service Experience

When was the last time you visited a retail shop or engaged with a brand online, and were blown away by the level of support and service you received? It's a nice feeling to be 'taken care of' in this sense. As a consumer, we have so many choices...

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April 23, 2020 Karen Cummings View all posts by
Karen Cummings
small business marketing, brand experience
Apr 12

The Role of Brand Image on Customer Loyalty

Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Many times, the brand image a small business creates acts as a powerful and often inexpensive 'tool' to compete against big businesses...

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April 12, 2020 Karen Cummings View all posts by
Karen Cummings
small business marketing, building your brand
Apr 09

Supporting Small Businesses through Crisis

As we continue to watch the impact of the novel coronavirus and the growing number of confirmed cases, it has become abundantly clear that we are in this together. To get through this difficult time, it's critical that we all do our part in...

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April 09, 2020 Karen Cummings View all posts by
Karen Cummings
small business
Apr 02

6 Essential Ingredients to a Successful Marketing System

You’re at an exciting stage of your business. You understand who your audience is (your Brand Soulmates), you’ve identified messaging and positioning that powerfully communicates why you started your business (your Brand Story) and you’re getting...

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April 02, 2020 Karen Cummings View all posts by
Karen Cummings
marketing strategy
Jan 03

How to Market Your Health & Wellness Offerings in 2020 [Guide]

The health and wellness industry has grown in consumer demand, taking the internet by storm. Dominating everything from beauty to food to lifestyle, wellness is quickly becoming a trend that affects nearly all aspect of our lives as consumers.

...

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January 03, 2020 Karen Cummings View all posts by
Karen Cummings
healthcare marketing, marketing strategy, building your brand, marketing tips
Aug 30

No Results? Why We Recommend a Marketing Diet for Your Brand

If you’ve ever experienced allergies or chronic health issues, one of the solutions that may have been suggested to you would be to try an elimination diet. If you’ve never heard of an elimination diet, here’s the basic definition:

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August 30, 2019 Karen Cummings View all posts by
Karen Cummings
marketing strategy

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Marketing Tips from the Pros