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MARKETING TIPS FROM THE PROS

Karen Cummings

Karen founded her first inbound marketing agency in 2011 and has been passionately delivering high-impact strategies & plans for health & wellness brands ever since.
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Recent Posts

Jun 25

The #1 Fear of Working with a Marketing Agency

Our conversations with entrepreneurs over the years have revealed a common hesitation (or fear) in working with an outside marketing agency. 

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June 25, 2021 Karen Cummings View all posts by
Karen Cummings
marketing strategy, wellness marketing
Apr 30

What it Means to Be a Radiant Client

One of the most important elements of a successful relationship with your marketing agency is whether or not you actually like working with them. By no means do we want to diminish the importance of the outcomes generated by your work together,...

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April 30, 2021 Karen Cummings View all posts by
Karen Cummings
healthcare marketing, radiant marketing, wellness marketing
Mar 25

Health & Wellness Marketing: Addressing Shifts in Consumer Behavior

This last year has taught us a lot. We’ve learned how quickly everything can change. As a result, I believe we’ve learned more about ourselves and our priorities than we may have ever learned in the past. 

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March 25, 2021 Karen Cummings View all posts by
Karen Cummings
healthcare marketing, wellness marketing
Oct 08

Why Email Marketing Still Matters

Email marketing has been around since the dawn of time - or, at least, since the dawn of the Internet. Early on in the days of the world wide web, marketers realized that they could draw attention to their products by emailing advertisements to...

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October 08, 2020 Karen Cummings View all posts by
Karen Cummings
email marketing
May 29

4 Questions to Build Your Brand Companions

Identifying and building out your Brand Companions - or those 'best fit' individuals for your brand and offering - can be the most underrated part of a brand's marketing strategy. Many entrepreneurs will dream up their ideal customers during the...

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May 29, 2020 Karen Cummings View all posts by
Karen Cummings
building your brand
Apr 23

4 Important Factors for a Positive Customer Service Experience

When was the last time you visited a retail shop or engaged with a brand online, and were blown away by the level of support and service you received? It's a nice feeling to be 'taken care of' in this sense. As a consumer, we have so many choices...

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April 23, 2020 Karen Cummings View all posts by
Karen Cummings
small business marketing, brand experience

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Marketing Tips from the Pros

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