5 Questions to Ask Yourself if You Want to Engage Your Audience
Struggling to engage your audience online? If you are looking to increase meaningful digital interactions with your fans, followers, and customers, getting started can be tricky.
Get started by asking yourself these 5 questions to make sure you engage your audience.
What do I want from them?
You’d be surprised to find out how many digital marketers never ask themselves this question. If your digital strategy stops with the sales ask, then you’re likely missing an opportunity to engage your audience with your brand and to foster more meaningful relationships with your customer base. Don’t get us wrong – for most organizations, the sales ask is the most important metric by which success is measures. But have you considered engaging your audience beyond this ask by using them to promote your content, join your mailing list, or attend a promotional event? If you’re not thinking of ways to engage your audience outside of the sale, then your relationship will end there.
What do they care about?
Ask not only what your customer can do for you, ask what you can do for your customer. While many small business owners get preoccupied with sales, the truth is that the sell is usually the furthest thing from your target audience’s mind. Instead of focusing only on the exchange of money, engage your audience online by asking yourself what they care about and then start addressing those topics. Create meaningful content that plays to your audience’s concerns, and which will inspire them to interact with your brand on a more long-term basis.
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What do they pay attention to?
Once you know what your audience cares about, it’s time to think about what they are paying attention to. This will help you decide which platforms and media to use when you are designing your content marketing strategy. To engage your audience online, it’s important to use the platforms that they are using and to create content that will actually interest them. The answer to this question will determine aspects of your visual brand and content creation techniques moving forward.
How can I help them solve their problems?
Your digital strategy must first identify your audience’s pain points and then solve them accordingly. If you are providing a necessary service, product, or relationship, then your audience will listen to what you have to say.
Why should they care about my brand?
In an oversaturated digital environment, getting the attention of your audience can be incredibly difficult. It’s crucial that small business owners and marketing professionals have a good understanding of why their brand matters to their audience. Not only will answering this question help you to create a better digital strategy, it will also help you engage your audience in a more meaningful way. The sad truth is that the majority of content online is unimportant to the majority of consumers. Breaking that cycle wth a strong brand narrative and thoughtful digital presence will help you foster a better relationship with the audience you are trying to reach – and yes, it will help your sales numbers, too.
