Landing pages are a very important tool in inbound marketing practices. They help you sell people on your product or service, and if they’re great, they can sell a lot! But how do you know if your landing page is going to be effective or not? There are so many factors that go into a landing page, and it can be difficult to determine what you should and should not be including.
Every landing page is going to be different based on the business it’s for, their audience, and the product or service it’s promoting. An effective landing page for one company might look very different from your business’s high-converting landing page.
Even though there’s no clear standard for what makes a good landing page, there are a few things you can do to increase your landing page’s conversion rates!
Check out these 4 steps to improve your landing page conversion.
Keep It Simple
The goal of your landing page is to get users to complete a certain action. To increase conversion rates, keep the design of your landing page very simple. Don’t create any unnecessary distractions that will prevent people from converting.Your landing page should include a headline, a sub-headline, a description (if necessary), imagery, and a form they can fill out. That’s all you really need!
Your headline is likely the first thing users will look at when they land on your page. It should be short, attention-grabbing, and descriptive of the offer. Struggling to decide on an effective headline? Check out these proven headline formulas!
Just because your landing page is simple, doesn’t mean it should be boring! Include an image of the product, or a relevant photo to engage the reader! Our brains recognize and process images much faster than we do text and lengthy copy. Include large, high-quality images that will help users better understand the offer.
The ultimate goal of your landing page is conversion. Make sure your CTA is clear, big, and compelling! You want to be very clear about what action you want users to complete. Make it big so they can’t miss it! Additionally, try making your call-to-action a button. We are trained to expect a button, and when we don’t see one, we get confused. Make it easy for users to take action!
At the very least, your landing page MUST have these four elements in order for you to expect high conversion rates. If your landing pages are missing any of these things, go back, get to work and redesign!