If you’re new to the world of digital marketing strategy, you’ve probably read countless articles telling you that the key to attracting traffic to your website is a solid inbound marketing foundation. You’ve probably heard the term “inbound links” being thrown around in more than a few conversations. And the experts are right: inbound links are a crucial part of your overall digital marketing strategy, and essential for establishing your business as an expert in your industry.
Sound intimidating? It shouldn’t!
Think of it this way: In a world where content is king, inbound links are the throne upon which your royally good marketing strategy should sit. Sure, you can still rule the digital space without them - but people are a whole lot less likely to take you seriously.
So what exactly is an inbound link? If you’re not sure, you’re not alone.
According to HubSpot, there are three different categories of links: internal, outbound, and inbound links all have a place in your content strategy. Inbound links are links coming from another site to your own website.
The importance of inbound links stems from inbound marketing theory, which is the idea that you can create content that will attract people to your business (rather than, say, constantly having to throw yourself into the world in order to make a sale) and push them through the sales funnel towards the point of purchase. Basically, you create content that brings your customers to you. Doesn’t that sound a whole lot nicer than navigating the depths of the Internet and constantly repeating your elevator pitch to strangers?
Here are three reasons you should acquire quality inbound links in order to conquer your digital marketing dreams.
Inbound Links: Why The Matter
It’s Good For Your SEO
Ah yes - Search Engine Optimization is a buzzword that gets thrown around a lot in the digital marketing world. Although it can seem elusive, your SEO strategy in crucial when you’re trying to establish your business online. Receiving quality inbound links can help you increase your ranking in search engines.
It works like this: the inbound links act as a signal to search engine algorithms. It tells these algorithms that your website is an authority in your industry - so the more inbound links you have from other high quality websites, the more likely your website will appear higher on search engines.
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If high quality websites post inbound links to your business, people who see that link are likely to click on it. That’s referral traffic. Think about it: how many times have you started off reading one of those Buzzfeed articles about what people are buying on Amazon, and then found yourself clicking through to put those same things in your cart?
People who visit the blog or website you are receiving inbound links from may not be people who would have otherwise found you. And while the volume of traffic you get from referrals will depend on the referral source, it’s still a good reason to start cultivating relationships in the digital space.
Establish Yourself as a Thought Leader
You own a small business. You want your business to succeed - whatever that may mean for you. While people may find you on the Internet themselves, they’re more likely to trust you if they know that other people do, too.
This is the future of word-of-mouth marketing. When you receive inbound links from other websites, it establishes your business as an industry authority. Inbound links add validity to what you’re selling, which means that people are more likely to buy - or, in the digital marketing world, at least begin their relationship to your company.
Ready to get started with inbound links but don’t know how? We love this article, which will teach you how to build quality inbound links for your business.