Looking for ways to create effective marketing campaigns, boost your sales, and increase your profits without breaking the bank? It’s a struggle that many small businesses face, and we completely understand how challenging it can be to strike the right balance! That’s why we’re sharing our 3 top tips for creating highly effective marketing strategies that work for your business, no matter the size.

3 Highly Effective Marketing Tips

Use Social Media to Tell Your Story

Too often, we see business owners who are using social media because they think that they have to. They use their profiles to tell their fan bases when they are open, post about sales, and occasionally share a photo of the office. While it’s true that having a social media profile has become something of a necessity in 2017, an ineffective social presence can be equally as damaging (if not more so!).

Instead of treating your social media like a chore, think of it as an extension of your brand. In order for your social media to translate into effective marketing, create and share content that communicates to your followers the kind of brand that you want to be. You can still use your Facebook accounts to sell your products, but try sprinkling in content that represents who your business is, and which gives your audience a reason to stop when they’re scrolling through their newsfeed over lunch.

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Personalize, personalize, personalize!

In the digital era, we all sometimes feel like we are getting hit over the head by companies asking us for our money. Why do people feel that way? Because they are being treated like a number – or worse, like dollar signs. This does not effective marketing make!

While it’s important to get the word out about your brand, it’s also important to remember that your audience doesn’t always care about your brand.  

So how do you get them to care? Personalization! This is an easy strategy with a big payoff, and it can probably be implemented in your email marketing right now. Most email marketing platforms (like MailChimp or Constant Contact) provide businesses with an option to add consumers’ names, addresses, or other biographical data. When done correctly, this kind of personalization will fit seamlessly into your existing email strategy and help you nurture positive relationships with your customers. Now that’s what we call effective marketing!

Speak Your Customer’s Language

This is probably the number one thing that brands get wrong. As a marketer or a small business owner, it’s easy to get caught up in the lingo of the office and forget to see things from the other side. If you describe your service as “professional development” but your customers are looking for an internship or training opportunity, you’re going to miss out on potential leads.

Pay attention to how your existing customers describe your products or services online, and then use the same language to create uber effective marketing. Not only will you be on the same page, but you’re more likely to reach more valuable leads when you’re speaking their language.

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