3 Baller Content Marketing Tactics to Up Your Content Marketing Game

2017-02-02 13:00:00 | Khylie Gardner | marketing strategy

The days of obligatory, uninspired Facebook pages are over. In the fast changing world of digital, simply having a social media presence is no longer enough to draw in new customers, engage your existing clientele, or increase your profits. Instead, you need to focus on creating a digital marketing strategy that simultaneously generates leads, creates brand awareness, fathers your brand’s story, and closes sales.

Sound overwhelming? Don’t worry – we have the key to creating a baller digital presence that will help you achieve all of your business goals. The solution? Creating a solid content marketing strategy that incorporates a multi-media approach and capitalizes on the power of social media to share that content across the web.

Check out our 3 must-use tactics for upping your content marketing game below.

Start a Blog

If you’re not blogging, you’re missing out on the easiest content marketing tactic of them all. A good blog will help you increase your SEO, give your brand more authority, and foster relationships between your business and your customers. A good blog should be used regularly (we recommend a weekly post) and should feature interesting, shareable content that adds value to your audience’s social feeds. Every time post new content, you should shout it from the rooftops: promote your blog posts on social media, in your email blasts, and on the platforms of social influencers in your network. A good blog post should always include a call-to-action to help push your audience further along in their journey towards a purchase – scroll down to the bottom of our post to see one in action.

Try Video

We get it: video can be scary. It requires time and resources that aren’t readily available to many small businesses. That being said, the reward of good video content is almost always worth the risk. If blogging is the brick and mortar of content marketing tactics, think of video as the curb appeal – sure, your content marketing strategy would be alright without it, but it would be so much better with a little video. You can start small, too – try short format out for size before you launch into a full-blown webinar. Good videos should share a story that solves a problem for your customers and entertains them.

Incentive Content

Our favorite content marketing tactic is the use of incentive content to attract quality leads and nurture your existing audience. Incentive content refers to any piece of collateral that your customers get in exchange for performing an action on your website. For example, you could provide an e-book to people who sign up to your email list or share a beautiful infographic with people who have donated to your fundraiser. Incentive content either entices people to interact with your brand or serves as a thank you when they do. This type of content should provide value and knowledge to your consumer – and it doesn’t have to be the length of a short novel, either. Never underestimate the power of good design and an inspiring quotation.

Looking for more ways to attract consumers to your brand? Check out our tips for driving traffic to your website by developing a killer inbound strategy (hint: creating valuable content is key, so you’re already halfway there).