Here’s the thing: marketing mistakes happen. They just do--even to the most prepared, nimble and precise of marketing teams. Sometimes, things that you are sure are going to be yuge end up being a major flop. Last month, I wrote about the top 3 marketing mistakes that everyone makes. But of course, the list doesn’t stop there. Which is why we’re back with another round of marketing mistakes you’re (probably) making.
Are You Making These 2 Huge Marketing Mistakes?
Not Doing Your Research
Listen, we get it: research is time-consuming and the business world doesn’t stop for anyone. When you’re an entrepreneur, you’re trying to do it all. And market research is often the first thing to fall to the wayside. But hear me out: this is maybe the most egregious marketing mistake you can make. Market research takes the guesswork out of what your ideal audience wants from you. Imagine a world where you weren’t constantly having to hypothesize about your business’s next step. All the grey hairs you wouldn’t have, the restful nights of sleep you could get. Sounds pretty good, right? Market research can help you make that a reality.
Lack of Focus
Another symptom of the budding entrepreneur: you’re constantly bouncing from idea to idea, prototyping, creating and scratching ideas. It’s easy to lose sight of the reason that you started your business in the first place. Who are you doing this for? How is your company making a difference? A lack of focus can lead to poor positioning, and throw your whole marketing strategy out of whack. That’s why we recommend that you take time every quarter to evaluate and rethink your market positioning strategy.